How to Build Trust | Fabrizio Fusco | Personal Health and Life Coaching | London UK

If you want to become a successful entrepreneur, stop selling products or services. If you want to make money, stop selling products or services. The world is already full of salesmen. We don’t need another one. Start selling “trust”, instead. Because that’s the way towards true success and appreciation.

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Trust has two components: competence and integrity. You need to be good at what you do. You need to create and add value for society. But here’s the thing: while it’s easier to forgive mistakes of competence, when it comes to lack of integrity this is much harder to overcome.